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Our Social Proof Blog

Earned media is a cost-effective and impactful way to boost brand credibility and reach, as press coverage and organic content sharing introduce your brand to new audiences and build trust through third-party endorsements.

User testimonials are a powerful tool for building trust and influencing purchasing decisions, as authentic feedback from real customers offers social proof that helps potential buyers feel more confident in their choices.

Expert endorsements are a valuable tool for brands, as they leverage the credibility and authority of respected figures to build trust, expand reach, and improve brand image, ultimately influencing consumer decisions and driving engagement.

Social proof is when we look to others to guide our decisions, especially when we’re unsure, and it helps build trust, boost confidence, and create stronger connections between people and brands.

We walk you through the exact testimonial structure we use for high-converting case studies — plus give you a full example and tips on how to instantly turn your answers into a video-ready script. Simple, fast, and designed to make you sound great on camera.

You don’t need fancy gear or a script — just a quiet space and a few simple tweaks to make your video feel polished and personal. Follow these easy tips to record a clean, confident testimonial from wherever you are.