How to Create a Great Video Testimonial Script (Even if You’re not a Writer)

Not sure what to say in your testimonial video? This guide gives you a plug-and-play script template to help you sound clear, confident, and totally natural.
July 13, 2025
Jake Evans

Recording a testimonial video can feel intimidating. What do you say? How do you keep it clear, but still personal? Don’t worry — it doesn’t need to be perfect. It just needs to sound like you.

We’ve got you covered with a simple, fill-in-the-blank script template. It walks you through the same structure we use when turning testimonials into high-converting case studies.

The Script Template

Intro
Hi, I’m [Name], [Job Title] at [Company Name].

The Challenge
Before we started using [Product Name], we were [briefly explain the challenge, pain point, or inefficiency].
It was causing [specific consequences — e.g., delays, customer complaints, low conversions, etc.].

Why We Chose It
We came across [Product Name] through [how you found them], and it just stood out.
We liked that [reason you picked them].

What We Did
Once we signed up, we [what you implemented].
The process was [adjective], and the team was [adjective].

Results & Wins
Since using [Product Name], we’ve seen [specific results].
It’s made a huge difference in [area of impact].

Looking Ahead
Now we’re [what’s next], and [Product Name] is a big part of that.
It gives us the confidence to [forward-looking statement].

Final Thought
If you’re considering [Product Name], my advice is: go for it.
It’s been a total game-changer for us.

Want an Instant Script?

Fill in your answers above, then drop them into ChatGPT with a prompt like:

"Turn this into a natural, spoken 2–3 minute testimonial video script."

You’ll get a smooth first draft in minutes — just make sure to tweak it with a few of your own personal touches so it still sounds like you.

Here's an Example of a Finished Version:

Hi, I’m Maya Elridge, Marketing Manager at The Bulletin Brief, a daily newsletter covering business trends and insights.

We publish every single day, which means we’re constantly writing, editing, and shipping under pressure. And with a small team, a lot of that pressure landed on me. I was copyediting everything—headlines, intros, ads—you name it.

Even though we’re a writing-first brand, we were struggling to keep up without letting quality slip.

That’s why we brought in Polishr.

It integrated right into our existing workflow and started giving real-time grammar, tone, and clarity suggestions that actually matched our voice. It wasn’t just fixing typos—it was editing like an extra team member who understood how we speak.

Since using Polishr, we’re saving over five hours a week just in editing. We’ve reduced the number of revisions. And best of all, we’ve maintained the consistent tone our readers expect—even with multiple contributors.

It’s freed me up to work on bigger campaigns and partnerships, instead of just reacting to copy emergencies all day.

Now, we’re using Polishr not just for newsletters, but for landing pages, emails, even ad copy. And we’re starting to test using it for A/B headline ideas.

Polishr didn’t just make us faster—it made us sharper. And that’s everything in media.