Earned Media: Getting Press for Your Brand
This blog explores the value of earned media, showing how organic publicity through press coverage, word of mouth, and content sharing can build credibility, increase visibility, and grow your brand.
June 30, 2025
Jackson Danian

Earned media refers to publicity gained through word of mouth, public relations efforts, or content sharing rather than paid advertising. It’s the organic coverage your brand receives, and it can be one of the most effective ways to build awareness and credibility.
Why Earned Media Matters
- Builds Credibility: When a reputable publication covers your brand, it lends authority to your message. Consumers are more likely to trust a third-party endorsement than a paid advertisement.
- Increases Visibility: Media coverage can significantly expand your reach. Articles, interviews, or features can introduce your brand to new audiences and potential customers.
- Cost-Effective: Unlike paid advertising, earned media often comes at no cost. It’s an efficient way to generate exposure without straining your budget.
How to Gain Earned Media
- Create Newsworthy Content: Develop press releases, blog posts, or whitepapers that highlight unique aspects of your brand. Share stories that journalists would find interesting.
- Build Relationships with Journalists: Network with reporters and media professionals in your industry. Establishing these relationships can lead to coverage opportunities down the line.
- Utilize Social Media: Engage with journalists on social media platforms. Sharing their content and participating in conversations can help you get noticed.
- Pitch Your Story: Don’t be afraid to reach out directly to journalists. Craft a compelling pitch that outlines why your story matters and how it aligns with their audience.
Conclusion
Earned media is a powerful way to build credibility and increase visibility for your brand. By focusing on creating newsworthy content and cultivating relationships with the media, you can secure valuable coverage that resonates with your audience.