START TODAY

Build Trust with
Powerful Social Proof

proofpudding helps SaaS, AI, and startup teams turn customer stories into high-impact testimonial videos and case studies that drive more conversions, sign-ups, and deal closings.

92%

watch or read reviews and testimonials when evaluating a potential purchase

90%

trust customer testimonials more than a company’s own messaging

79%

view video testimonials to better understand a product before engaging

73%

say case studies are the most influential content in the buying process
PROCESS

How it works

Eliminate the hassle of do-it-yourself software and the months-long wait times of expensive agencies.
1

Pick Your Plan

Select the package that fits your needs and purchase it instantly through our transparent checkout process. No hidden fees, no drawn-out sales calls.
2

Seamless Onboarding

After purchase, you'll get access to a custom Trello board (project management tool) where you can share your brand details and testimonial information. It’s simple, quick, and efficient.
3

We Handle the Rest

Leave it all to us, from reaching out to your customer to collecting their feedback, whether through a remote video link or a written Q&A. Our team handles all editing and design, and you can easily track every step through Trello.
4

Delivery & Review

Your finished social proof package is delivered directly through Trello. Provide feedback, and we’ll make sure it’s perfect for your needs.

Questions? Book a 15 minute intro call or send an email.

SERVICES

What we offer

Plug-and-play social proof designed to fit cleanly into the workflows you already use.

Full Testimonial Video

A polished, 2-3 minute narrative-driven video that tells your customer’s complete story, highlighting your impact.

Case Study One-Pager

A concise, well-crafted document that highlights your customer’s success and how your product made a difference.

Sales Enablement Video

A punchy, 60-90 second high-impact video that’s perfect for your sales team to share.

Sales Slide

A visually compelling slide that presents key wins and results, perfect for use in sales presentations or pitches.

Social Media Cut

A quick, 30-second version optimized for sharing on platforms like Instagram, LinkedIn, or TikTok to engage your audience.

Quote Card

A branded, shareable quote card featuring your customer’s testimonial, ideal for social media or marketing campaigns.

BENEFITS

A better way

Cut the calls, quotes, and chaos so you can get social proof in days, not months.

Others

Purchase immediately, no calls

Drawn-out sales process

Transparent pricing listed below

Submit a request for quote

Immediate project start with async onboarding

Multiple kickoff calls with lengthy onboarding

Authentic testimonials that can be filmed on an iphone or laptop

Costly on-sight production or
producer coached remote sessions

5-10 day turnaround

1-2 month turnaround

PRICING

Pick your plan

Skip the sales process—our pricing is transparent, our plans are ready, and your social proof starts instantly.
Written
$1,200
Turn a great customer story into sales-ready
social proof that sells.
Features:
Case study one-pager
Sales slide
Quote card
Custom-branded design
Ready-to-use social proof
Video
$1,800
Bring your customer’s voice to life—perfect for emails, webpages, and social.
Features:
Full testimonial video
Sales enablement video
Social media cut
Highest quality editing
Automated coaching and best practices
FAQs

Frequently asked questions

What is proofpudding’s process?

Our process is streamlined to make it easy for both you and your customers:

Step 1: Share Customer Info – You send us your customer’s contact details — we’ll take it from there.

Step 2: Send Submission Link – We share a customized link with your customer to record their testimonial or complete a questionnaire.

Step 3: Receive Testimonial – The testimonial is submitted directly to our team after your customer completes it.

Step 4: Professional Editing – Our editors polish the footage, enhancing audio and video quality, adding text overlays, and crafting a compelling story.

How does the self-submission process work?

We provide your customers with a unique link that they use to record their testimonial at their convenience, following prompts to ensure a smooth experience.

Can my customers record their testimonials on a phone,
or is a webcam required?

Both options are available, whatever is easier for them.

What editing features do you use to maintain a high production standard?

Our editors transform raw clips into polished stories by enhancing audio and video quality, adding b-roll, text overlays, and simple animations.

What if I’m not happy with my designs?

We think you’ll love it—but if it’s not quite right, just say the word. Revisions are included, and we’ll tweak it until it’s exactly what you need.

Do my customers need to download any software?

On desktop, no downloads are needed — your customer can record directly in their browser. On mobile, they’ll be prompted to download a lightweight recording app to ensure clean video quality and a stable recording experience.

Can we customize the questions for each customer?

Yes, questions can be customized based on the customer or campaign goals — but we recommend using our proven template to keep things fast, clear, and effective.

Do you help us figure out which customer to feature?

We’re happy to advise on ideal customer selection based on your goals, but you know your buyers best. We make it easy to onboard any customer you choose.

What makes proofpudding different from other testimonial
tools or agencies?

We combine the speed and simplicity of a self-serve tool with the quality of an agency—without the meetings, delays, or inflated pricing.

How do you ensure video quality if my customers aren’t guided during recording?

To support quality recording, we provide clear guides and prompts with tips for lighting, framing, and sound. Our expert editors enhance the footage as needed to ensure a polished, professional final result.

How do I provide feedback?

We manage projects through Trello, where you can provide feedback, track progress, and receive updates.

What is Trello?

Trello is our project management tool, used to keep all project details and communications organized.